Dr. Priya Raman · 2025
Lead magnet tracking that replaced guesswork with a system
An educator running four lead magnets with no idea which one worked. Now she knows within 48 hours of publishing.
The brief
Priya teaches statistics to 30,000 followers and could not measure her own funnel. Four lead magnets, three landing pages, two email tools, and a spreadsheet updated by hand every Sunday. She was making publishing decisions on a two-week delay using numbers she did not trust.
What we did
- 01
Consolidated four disconnected sign-up flows onto one tracked path with consistent naming, so every download is attributable to the video that drove it.
- 02
Built a single dashboard covering views, sign-ups, and cost per subscriber, replacing the Sunday spreadsheet entirely.
- 03
Cut the two lead magnets that were producing subscribers who never opened a second email, and doubled production on the one that did.