Services
Three pillars, and what each one actually gets you.
Creative that earns attention, pages that convert it, analytics that prove which part worked. Prices are on this page because you shouldn't have to sit through a call to find out whether I'm in your range.
01
AI Video & Creative Campaigns
Hook-driven short-form promos and visual storyboards.
The first three seconds decide everything else. We storyboard the promise your work makes, then use AI-assisted production to put several versions of that hook in front of your audience — not one expensive guess. The winners get scaled, the rest get cut in week two.
You get: 6–10 promo variants per campaign, plus the storyboard they came from.
Typically includes
- Storyboard and hook development
- AI-assisted video production
- Vertical cuts for Shorts, Reels & TikTok
- Book trailers and course promos
- Thumbnail and cover variants
- Hook A/B testing against real views
02
Funnel & Growth Analytics
Clear tracking for email sign-ups and launch numbers.
Most creators can tell you their view count and their revenue, and nothing in between. We instrument the whole path — view, click, opt-in, checkout — so you can see exactly where people leave. That turns launch debriefs from opinion into arithmetic.
You get: One dashboard you'll actually open, plus a walkthrough of how to read it.
Typically includes
- Event tracking across the full funnel
- Email sign-up and opt-in attribution
- Launch dashboard in one place
- Cost per subscriber and per sale
- Drop-off analysis by step
- Plain-language weekly reporting
03
Conversion Landing Pages
Fast, clean web design built to turn viewers into buyers.
A landing page has one job. We build single-purpose pages — pre-order, waitlist, lead magnet, checkout — that load fast on a phone, say one thing clearly, and remove every step between wanting your work and buying it.
You get: A live page, tracked from day one, that you can duplicate for the next launch.
Typically includes
- Pre-order and launch pages
- Lead magnet and waitlist pages
- Sales page structure and copy edits
- Mobile-first, sub-second loads
- Email platform integration
- Accessible, WCAG 2.2 AA markup
Engagements
Three ways to work together.
All prices exclude tax and ad spend. Fixed scope, fixed price — if the scope changes we re-quote before doing the work, not after.
Launch Sprint
2–3 weeks
One focused piece of work: a video campaign, a landing page, or a tracking setup. Good for a single release.
from $4,500
- One pillar, done properly
- Async updates every other day
- Tracking included as standard
- Files and page handed over
Most common
Full Launch Engine
6–10 weeks
All three pillars for a book launch, course release, or cohort intake. The most common engagement.
from $14,000
- Video, pages, and analytics together
- Weekly calls through launch week
- Hook testing and mid-flight changes
- 30 days post-launch reporting
Growth Retainer
3+ months
Ongoing capacity for creators publishing continuously. A steady stream of creative with the numbers to match.
from $3,200 / month
- Monthly promo production
- Funnel monitoring and iteration
- New pages as offers change
- Priority scheduling for launches
Process
What working together looks like.
01
Discovery call
Thirty minutes on what you're launching, who it's for, and what you've already tried. If I'm not the right fit, I'll say so and point you somewhere better.
02
Campaign plan
A written scope with a fixed price, the hooks we'll test, and the metrics we'll judge it on — agreed before anything gets produced.
03
Production & launch
Creative goes out in batches with tracking live from the first view, so we can cut what isn't working while the launch is still running.
04
Proof & handover
A debrief with the actual numbers, the assets in your hands, and a page template you can reuse for the next release.
Questions
Before you ask.
Do I need a big audience for this to work?
No, but you need some audience. Below roughly 1,000 engaged followers or subscribers, the honest answer is that your time is better spent making work and building the list than optimising a funnel. I'll tell you if that's where you are.
Will AI-generated video look cheap?
It looks cheap when it's used to avoid making decisions. We use it to test more hooks quickly, not to skip the storyboard — the creative direction is still deliberate, and anything that doesn't meet the bar doesn't ship.
I already have a landing page. Can you just do the tracking?
Yes. A Launch Sprint can cover analytics alone, and that's often the right first step — it usually shows which page is worth rebuilding before you spend anything rebuilding it.
How far ahead should I book?
Four to six weeks before your release date is ideal, because the creative needs time to test. If your launch is sooner than that, say so — I keep some capacity for tight timelines.
Who owns the videos and pages?
You do — files, page, and tracking setup, transferred on final payment. I ask only to write about the results publicly, and you're free to decline.
Not sure which one fits?
Describe what you're launching and I'll suggest the smallest engagement that could move the number you care about. Sometimes that's a two-week sprint, sometimes it's advice and no invoice.